So, what is Digital Marketing?
Marketing digitally is called digital marketing to put in simple words promotion or sponsoring a brand, products and services via the internet or other digital channels. Businesses deploy digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”
– Sanjay Dholakia, Former Chief Marketing Officer, Marketo
– Sanjay Dholakia, Former Chief Marketing Officer, Marketo
Is it important for Businesses?
Digital marketing helps you reach an active audience that you couldn't do it from traditional marketing methods, and target the prospects precisely who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure results on a daily basis and also being real-time.
What Are the Benefits of Digital Marketing?
Having a strong digital marketing presence will help your brand #4 ways.
- It will help businesses to kick-start word-of-mouth via social sharing.
- Opportunity to create awareness and engagement both before and after the sale
- It will help you convert new buyers into rabid fans who buy more (and more often)
- It will shorten the buyer's journey by presenting the right offers at the right time
- Personalized email offers
- Social media engagement